The company New Lines has approached Interaction Design to help think about a concept that focuses on the oldest shopping center in Belgium. In October 2018, Shopping 1 in Genk became 50 years old. After 2 weeks of brainstorming, we came up with the concept “In the clouds”.
Our concept is to create an interactive rainbow tunnel that will change color when people walk through it. We used gamification to engage users in the celebration of the anniversary.